Organizations are adopting the concept of Information Banking. This practice includes storing customer data in a format that can be used to answer questions from the business. Information banking is serving as a vision statement for some cloud service providers.
There has been some discussion about the fear of companies in colocating for physical security reasons, yet many of those were only protected by nothing more than simple dry wall and a non-bio pass card.
Will cloud services follow the evolution of the banking industry? From Computer Weekly